KFC in China: Secret Recipe for Success 肯德基在中国 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Acknowledgments　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Prologue　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Chapter 1：KFC—A Pioneer in China　　　　　　　　　　　　　　　　　　　　

Chapter 2：Assemble and Retain the Most Qualified Team　　　

Chapter 3：Business Strategy　　　　　　　　　　　　　　　　　　　　　　　　　　　

Chapter 4：Local Partnership，Government Relations，and Crisis Management　　　　　Chapter 5：Product hnd Marketing　　　　　　　　　　　　　　　　　　　

Chapter 6：Supply Chain　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

Chapter 7：Real Estate Development　　　　　　　　　　　　　　　　　　　　　

Chapter 8：Operational Excellence　　　　　　　　　　　　　　　　　　　　　　

Chapter 9：Localization and Globalization　　　　　　　　　　　　　　　　

Chapter 10：Headquarters Support　　　　　　　　　　　　　　　　　　　　　　

Chapter 11：Leadership with Chinese Characteristics　　　　　　　

Chapter 12：Past and Future　　　　　　　　　　　　　　　　　　　　　　　　　　

Epilogue　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Index

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Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.