企业成长的最后一关/ULTIMATE QUESTION 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

Preface

PART ONE WHY THE ULTIMATE QUESTION WORKS

1 Bad Profits, Good Profits, and the Ultimate Question

2 The Measure of Success

3 Howthe Net Promoter Score （NPS） Can Drive Growth

PART TWO HOW TO MEASURE RESPONSES

4 The Enterprise Story--MeasuringWhat Matters

5 Why Satisfaction Surveys Fail

6 TheRules of Measurement

PART THREE BECOMING GOOD ENOUGH TO GROW

7 Design Winning Customer Strategies

8 Deliver--Building an Organization That Creates Promoters

9 Develop a Community of Promoters-- By Listening

10 One Goal, OneNumber

Appendix A The Linkage Between NPS and Growth

Appendix B Winners and Sinners for Selected

U.S. and U.K. Industries

Notes

Acknowledgments

Index

About the Author

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：企业成长的最后一关/ULTIMATE QUESTION在线阅读

在线听书地址：企业成长的最后一关/ULTIMATE QUESTION在线收听

在线购买地址：企业成长的最后一关/ULTIMATE QUESTION在线购买

暂无原文赏析，正在全力查找中！

编辑推荐

Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect （over 125,000 copies sold）, as well as several articles in the "Harvard Business Review" and "The Wall Street Journal."

书籍介绍

在线阅读本书

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.