Groundswell, Expanded and Revised Edition 下载 pdf 百度网盘 epub 免费 2025 电子书 mobi 在线
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内容简介:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
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书籍介绍
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
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下载评价
- 网友 寿***芳: ( 2025-01-22 22:39:00 )
可以在线转化哦
- 网友 饶***丽: ( 2025-01-15 20:09:11 )
下载方式特简单,一直点就好了。
- 网友 孔***旋: ( 2025-01-18 23:48:34 )
很好。顶一个希望越来越好,一直支持。
- 网友 龚***湄: ( 2025-01-25 02:33:01 )
差评,居然要收费!!!
- 网友 国***芳: ( 2025-01-14 19:45:43 )
五星好评
- 网友 养***秋: ( 2025-02-02 13:10:05 )
我是新来的考古学家
- 网友 堵***格: ( 2025-01-21 10:50:41 )
OK,还可以
- 网友 温***欣: ( 2025-02-02 09:47:42 )
可以可以可以
- 网友 瞿***香: ( 2025-01-08 10:57:19 )
非常好就是加载有点儿慢。
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